WeShop Announces Offerings in the Health and Fitness Category with Nike, Adidas, GNC Under Armour and Other Leading Retailers

NEW YORK, Feb. 11, 2026 (GLOBE NEWSWIRE) -- WeShop Holdings Limited (“WeShop” or the “Company”) (NASDAQ: WSHP), the world’s first community-owned social commerce platform, today announced access to leading health and fitness brands, including Adidas, Under Armour, Nike, ASICS, and GNC, through its marketplace, helping consumers stay committed to their health and wellness goals well into the new year.

Within the WeShop app, members can shop a curated selection of health and fitness essentials spanning performance apparel, footwear, supplements, and recovery products. By integrating trusted category leaders into its marketplace, WeShop ties everyday wellness purchases to its ownership-driven model, reinforcing long-term engagement beyond seasonal resolutions. Research shows that commitment to New Year’s fitness goals often fizzles fast: surveys find that only about 8% of people actually achieve their resolutions, with studies reporting that nearly 60% of participants abandon their goals within the first six weeks of the year and roughly 80% of fitness-related resolutions fail by mid-February, highlighting a steep early drop-off in motivation and adherence.

With ShareBack™, purchases that align with lifestyle goals also contribute toward building potential equity through the platform. By leveraging its established network of health and fitness brands, WeShop integrates ShareBack™ rewards directly into the shopping experience. This approach reinforces WeShop’s differentiated model of community ownership, where shopping activity contributes to potential equity participation.

WeShop continues to expand access to ShareBack rewards across a broad range of retail categories in the U.S. and U.K., including fashion, electronics, beauty, home goods and travel. Through ShareBack™, members earn WePoints from shopping and referrals, which may convert into ownership in WeShop, aligning everyday spending with long-term participation in the platform’s growth.

“WeShop is built around empowering our community not just to shop, but to own the things that matter to them,” said James Fox, head of commercial at WeShop. “By curating essential performance gear, footwear, and nutritional support from category leaders like Adidas, Under Armour, Nike, ASICS, and GNC, we’re helping our community maintain their fitness focus year-round.”

Retailers are available immediately through the WeShop app. For more information on WeShop and its growing list of retail partners, visit https://we.shop/mobile-app/.

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About WeShop
WeShop Holdings Limited (NASDAQ: WSHP) is a pioneering social-commerce platform transforming retail through community ownership. Designed to merge shopping, sharing, and investing, WeShop rewards users with equity for their engagement through its proprietary ShareBack™ program, turning everyday purchases and referring friends who shop through the platform into real ownership. With partnerships spanning hundreds of top retailers and over a billion products, WeShop empowers users to build long-term wealth while discovering and sharing what they love. By combining e-commerce, social interaction, and user ownership, WeShop is leading a global retail revolution—where everyone can earn ownership in the company.

ShareBack™ Rewards
The offer and sale of WePoints is registered on a Registration Statement on Form F-1 originally filed on October 17, 2025 (the “ShareBack Prospectus”). Users may obtain a copy of the ShareBack Prospectus and enroll in the program through our website at https://investors.we.shop/sec-filings. This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities. The offer is being made only pursuant to the ShareBack Prospectus.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and are subject to the safe harbor created thereby under the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties, including the ability for the WeShop community to earn ownership in WeShop. These forward-looking statements are based on current expectations and WeShop assumes no obligation to update this information. In addition, the events described in these forward-looking statements may not actually arise or may occur in a different manner than anticipated as a result of various factors, including market conditions, as well as other factors described from time to time in WeShop's filings with SEC, including its Registration Statement on Form F-1 filed October 17, 2025 and any amendments thereto available at www.sec.gov.

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